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Gabrielle Gweneth

She'd practiced law for 55 years. What was still missing?

Published 6 months ago • 1 min read

Notes on strategy and storytelling.

Hey Reader,

When you’re at the very top of your career, having made the kinds of contributions you only dreamed of as a junior, is there much that a personal brand can add to your arsenal?

This is exactly the position that my client, Rubie Nottage, was in when we met.

Retired Justice of the Supreme Court of The Bahamas, practicing attorney for more than 55 years, law professor and former Chancellor of the Anglican Church for the entire Caribbean, Rubie has had a distinguished career.

What she didn’t yet have was language for what makes her approach singular — and with it, the confidence to take her work global.

This is what we worked on together over six months in Luminary.

Rubie and I sat down recently to discuss what the process was like for her, the results she’s experienced and her thoughts on her brand now. In her own words:

“Having a brand enables me to be at the table, to be recognised as a brand at that table — female, with knowledge and with an aspect towards the resolution that will be recognised from the very first moment everyone arrives at the table.”
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“I sit as a person who has that knowledge but yet didn't have that refinement and the refinement has been invaluable.”

You can watch our full conversation here.

Let me know what you think!

Yours aye,
Gabrielle

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Gabrielle Gweneth

Executive Brand Strategist

I help visionary leaders build legacy brands — combining anthropology with brand strategy so accomplished change-makers can serve movements.

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